Role of Clothing Tag

When we buy clothes, we must notice that there will be a hanging tag on them. What's the function of this hanging tag?

Information display function

The tag will be printed with product size or specification, fabric composition, washing method, precautions, and other information. These reflect the information display function of the clothing tag.

Notification of bid price

Generally, there will be a price tag on the tag, which is convenient for consumers to decide whether to buy this clothing considering their economic ability. Of course, many businesses will raise the price on the tag, and then carry out some discount promotions to give consumers the so-called concessions.

Brand anti-counterfeiting function

Some brand clothing tags will be pasted with or use holographic anti-counterfeiting technology bar codes, which play a role in anti-counterfeiting. This not only allows consumers to avoid buying counterfeit products, protects the rights and interests of consumers but also protects the interests of enterprises.

The role of enterprise advertising

Almost all garment enterprises will display the image of the enterprise brand logo, enterprise name, and address on the tag. Some garment enterprises will also print the photos of spokesmen stars or fashion models on the tag, which is equivalent to treating the tag as a mini advertisement, giving people an intuitive and visual feeling, thus playing a good role in publicity and advertising.

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